WHY YOU SHOULD SELL ON SHOPIFY
Table Of Content:
OVERVIEW OF SHOPIFY
WHY MERCHANTS CHOOSE SHOPIFY (Why you should sell on Shopify)
A FULLY HOSTED E-COMMERCE SOLUTION
－ Easier to build with
－ Ready for optimization
－ Simplified store maintenance
THE GENERAL DATA PROTECTION REGULATION (GDPR)
RESOURCES TO GET STARTED
A FLEXIBLE SOLUTION
THE ABILITY TO SELL EVERYWHERE
HELP WITH MARKETING
TOOLS TO MANAGE THEIR BUSINESS
－ Orders and fulfillment
－ Payment methods
COMPARING SHOPIFY TO OTHER PLATFORMS
OVERVIEW OF SHOPIFY
WHY MERCHANTS CHOOSE SHOPIFY
Shopify is an eCommerce platform where merchants can design, set up, and manage their store across multiple channels, including an eCommerce website, social media, brick-and-mortar retail locations and more. Shopify currently powers over 800,000 businesses in approximately 175 countries and is trusted by brands such as Unilever, Kylie Cosmetics, Allbirds, and many more.
Choosing an eCommerce platform is a big decision for merchants, so it’s important for you to understand what factors influence that decision. In this section, we look at the value as well as the reasons why merchants (and why YOU should) sell on Shopify, the features and functionalities of the platform and how Shopify grows with merchants as they scale their businesses.
Let's take a look at the following Points which gives the reasons why you should sell on Shopify:
A FULLY HOSTED E-COMMERCE SOLUTION
No.1 reason why you should sell on Shopify is that Shopify is a fully hosted eCommerce solution that means that merchants’ files and data are securely held in the cloud. A fully hosted solution comes with a series of benefits for merchants.
- Easier to build with
A hosted platform enables a simpler store setup process by removing many of the barriers to entry that entrepreneurs face when starting a business. The features merchants need to get started are built-in, so getting started is easier. Merchants receive native hosting, shopping cart functionality, and sales channel integrations with no additional fees or integrations.
As merchants grow and develop, it’s natural that they’ll want to optimize their stores continuously. As a hosted platform, Shopify regularly pushes new improvements to ensure that the hundreds of thousands of stores hosted on the platform are built with industry-leading best practices. In addition, having a hosted platform means merchants have access to robust third-party apps and integrations that extend the functionality of their store to create a fully customized solution, for merchants big and small.
Because a merchant’s store is fully hosted, they can focus on running their business while Shopify focuses on making sure the platform is maintained. With robust technical support and ongoing platform maintenance to reduce downtime, a merchant’s business will continue to run smoothly. Shopify also has industry-leading security, including SSL certification, security patches, and more, ensuring that every merchant’s business and customers are secure.
THE GENERAL DATA PROTECTION REGULATION (GDPR)
Another reason why you should sell on Shopify is The General Data Protection Regulation (GDPR) launched on May 2018 and impacts how all companies collect and handle personal data about European customers. Generally, merchants control their customer data, which means they collect data and choose how it’s handled.
Shopify is designed to allow merchants to operate anywhere in the world, which means that features that enable a merchant to be GDPR-compliant are built into the Shopify platform. This includes features that allow merchants to offer their customers transparency into and control over their personal data. It also includes technical measures to ensure their customers’ personal data is protected as it crosses borders.
RESOURCES TO GET STARTED
To Sell on Shopify, you would need the following resources to get started
While Shopify is a solid solution for longstanding merchants, those just beginning their journeys in commerce also have plenty of resources to help them get started. With Shopify, new merchants can find tools that help them generate a business name, create a logo, claim their web address, download free stock images, amplify their brand, find products to sell and choose a store theme.
A FLEXIBLE SOLUTION
New and established merchants can extend the functionality of Shopify’s platform by downloading apps and integrations from the Shopify App Store.
With over 2,200 apps, the app store gives merchants the ability to access a truly customized commerce platform that serves the unique needs of their business.
From marketing to orders and shipping, to trust and security, and so much more, merchants are able to find apps to optimize their operations, no matter what niche they work in.
THE ABILITY TO SELL EVERYWHERE
The Shopify platform allows merchants to sell wherever their customers are, including online, in person, and everywhere in-between. Through multiple sales channels, merchants can connect with their customers anywhere. Some of the sales channels available to Shopify merchants include:
With over 70 themes, a drag-and-drop store builder, and custom domains creating an eCommerce website is made easy.
The Buy Button allows merchants to embed products, provide secure checkout, and add a customizable buy button to any existing website or blog.
Shopify’s POS solution allows merchants to offer better in-person shopping experiences with easy-to-use hardware and software and a unified back office.
With the ability to integrate with social media, online marketplaces, and more, merchants can reach their buyers no matter where they are.
HELP WITH MARKETING
Shopify is also designed to help merchants market their businesses. In addition to marketing apps available in the Shopify App Store, the following tools walk a merchant through the marketing process and provide platforms where they can connect with their buyers.
Online stores come with a default blog built-in, meaning that merchants can add a blog to their store to build their audience and boost store traffic.
Merchants can help buyers find their store with SEO tools to edit title tags, meta descriptions, and product details.
Google Smart Shopping allows merchants to set a daily budget, enabling Google’s technology to run strategic campaigns for them.
Shopify helps merchants select an audience to ensure they’re targeting the right people with Facebook Carousel Ads.
Merchants can create codes for a dollar value discount, a percentage discount, or a free shipping discount.
Shopify’s in-house virtual marketing assistant app Kit will help merchants automatically boost awareness, drive sales, and email customers.
The marketing dashboard in Shopify helps merchants track campaign performance from start to finish.
TOOLS TO MANAGE THEIR BUSINESS
Running a business means staying on top of lots of moving parts. Shopify makes this easier for merchants by providing one mission control for their business. From their Shopify Admin, merchants can keep an eye on all components of their business, and ensure things are running smoothly.
The Shopify Admin is available in English, French, German, Japanese, Spanish, Portuguese, and Italian, so you can work with merchants around the world, while they work in the language they are comfortable with.
Through the admin, merchants can process and ship orders and manage their inventory across multiple locations. Shipping and customer details are also managed from this central location.
For merchants in the United States and Canada, Shopify Shipping is an embedded feature that makes the shipping process less complicated. Merchants automatically qualify for discounted shipping rates from trusted carriers such as USPS, DHL Express, UPS, or Canada Post. They can buy shipping labels in their Shopify Admin or in the Shopify app, speed up their packaging and fulfillment process, and display calculated rates to their customers.
For merchants outside of the United States and Canada, there are local app integrations available to help merchants find the right shipping solution for them, no matter where in the world they are.
Payment methods
Merchants can also manage payment methods through the admin. In many countries, Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider and allows merchants to manage their payment gateway directly in their Shopify Admin. Payment details are clearly synced with orders, making it easy for merchants to see how much they’ve been paid without ever leaving Shopify.
In addition, with Shopify Payments merchants save on third party transaction fees and have access to the payment methods their customers want, including Google Pay and Apple Pay.
Shopify Payments comes fully integrated with the merchant’s store, and includes a wide variety of functions that let them manage their entire business and financials in one place. Visit our Help Center to learn if a merchant is eligible for Shopify Payments.
Where Shopify Payments is not available, or in cases where merchants wish to offer additional payment options, Shopify supports a variety of third-party payment providers. This means that customers can still check out in a secure way that’s comfortable for them.
COMPARING SHOPIFY TO OTHER PLATFORMS
To help further educate potential merchants, it can be helpful to understand how Shopify compares to competing for eCommerce platforms. In addition to all the features mentioned above, feel free to check out how we compare to other eCommerce options.
PAYMENT PLANS
Now that you understand the features, capabilities, amidst all the reasons for you to sell on Shopify, it’s also helpful to understand Shopify’s payment plans, so that you can educate merchants on what they can expect.
Shopify pricing comes in four tiers:
All the basics for starting a new business
Everything you need for a growing business
Advanced features for scaling your business
The enterprise solution for the world’s fastest-growing brands
As their business grows, merchants can easily change plans to ensure Shopify’s functionality always matches their needs. For the full information on cost, fees and features, please visit our pricing page.
Also, you can visit the official Shopify store to learn more about pricing
ADDITIONAL RESOURCES FOR MERCHANT TRAINING
When training potential merchants about Shopify, there’s nothing better than some skill. To help merchants get a grasp of all the ins and outs of Shopify, here are some resources they can explore.
Free Shopify training to help merchants build and grow a profitable business
Deep dives into other merchants who have built successful businesses on Shopify
For further assistance and inquiries on why you should sell on Shopify?
For more information, you can visit our website, www.shopifywebsitebuilder.com and get all the assistance you need.
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